WEBVTT

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Now, in order to create engagement,
you need to understand the types of

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content to produce in order
to gain that community,

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right? And in order to get them to
actually engage so that you can do this.

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Now, some of that engagement and some
of the content you create before we get

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into it, you need to understand
what your value props are.

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Value props are pieces of value that
you promise to give to your audience.

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So when you come onto
Law of Ambition's page,

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What type of content or value do you
get on any of the posts that you read?

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You're not gonna come on my page and
learn how to make fucking cupcakes.

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It's not what the fuck we do.

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You're gonna come on my page and learn
business, mindset, and how to fucking

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better your life. When people come on
your page, what are they gonna get?

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If you do that, what do you establish?

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Trust, authority, credibility.

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Now, I'm gonna listen. When I listen,
and then you pull me in with the other

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value pieces. I'm going to engage.

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Let's talk about branding a little bit
real quick, just so you guys understand

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this.

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What is Nike? A shoe company.

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Why do you buy Nike? The
greatest people wear Nike.

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Why is that important to you?

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Cause you want to be great.

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It's a fucking strong emotion, right?

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You didn't say, because I like that
they're a fucking color waiver.

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I like to check on my fucking sneaker.

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You said all of the emotional
things that came with that brand.

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That's my point.

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It's the identity of the brand, right?

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Their values,

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their mission,

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their culture. So when you're creating
content and trying to grow a community,

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you have to think and
establish those things.

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Think about the emotion behind
everything you're doing.

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Now, this is a marketing pyramid, right?

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The entire thing behind marketing
is understanding, or any business is

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understanding you're not in whatever
business you think you're in.

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You're in the business of people.

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You are not in whatever the
fuck you think you're in.

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Your game is their mind, their heart.

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You need to understand what people want.

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Everything you're doing here is emotion.

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Marketing, emotion. Branding, emotion.

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Sales, emotion.

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You're in the business of people.

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Learn psychology.

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Learn people.