Luis Garcia, founder of Law of Ambition
Luis GarciaFounder, Law of Ambition · Red Wolf · Milan

Law of Ambition · Free Academy

Learn to turn your audience into a community that buys.

For founders and brand owners with an audience, an offer and inconsistent sales. Learn how psychology and human behavior build trust, community and a clearer path to buying.

Two free trainings. Original teaching. Books and editable workbooks.

Preview a lesson with Luis
Sam Hysell

“Luis was very helpful in accelerating audience growth on behalf of our clients.”

Sam HysellVayner Talent · On Luis’s professional work
More professional recommendations

Prefer to read? Explore the books.

Two separate trainings

Build the plan. Understand the people.

Each training has its own videos and workbook. Start with the problem you want to solve.

Red Wolf 4T Pyramid Workbook

When content is not leading to sales

4T Pyramid

Connect your content, offer and sales process into a clear growth plan.

Your first useful result One growth priority and a specific next action.

4 guided lessons · Your own workbook

Red Wolf Espionage Method book

When interest stalls before the sale

The Espionage Method

Understand buying motivations, ask better questions and lead stronger sales conversations.

Your first useful result Three better questions to ask your audience.

2 guided lessons · Your own workbook

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Preview the teaching

Watch Luis. Then apply the idea.

An original 4T Pyramid lesson on the psychology behind community and buying.

Value propositions and brand psychology2:14 · Original Luis Garcia workshop excerpt · 4T Pyramid
Read this lesson’s transcript

Inside the 4T exercise workbook

Find your constraint.

Use these prompts to choose one priority for your business.

  1. What result matters now?
  2. What evidence do you have?
  3. Where is progress getting stuck?
  4. What will you improve or investigate?
  5. When will you review it?

A real exercise from the editable training workbook.

Preview the editable workbook
Get free Academy access

Choose your first lesson, complete an exercise and save your work.

Professional recommendations

What others say about Luis.

From people who have worked with Luis and his companies.

Sam Hysell

Sam Hysell

Vayner Talent

“Luis was very helpful in accelerating audience growth on behalf of our clients.”

Read full recommendation from Sam Hysell

“Luis was very helpful in accelerating audience growth on behalf of our clients. Whenever we were getting set to run influencer marketing campaigns to drive awareness and engagement amongst aspiring entrepreneurs, Luis was one of the first guys we'd call. Thanks Luis!”

Amanda Holmes

Amanda Holmes

Chet Holmes International

“I'm absolutely amazed by what Luis does. He practices what he preaches.”

Read full recommendation from Amanda Holmes

“I'm absolutely amazed by what Luis does. He practices what he preaches. He's built millions of followers time and time again and can charge double to triple what the average marketer can because he knows how to build elite brands. Brilliant. I can't wait to see what he creates over the next ten years, it's pretty amazing what he's been able to do in just the last four that I've had the pleasure of working with him.”

Elizabeth Williams

Elizabeth Williams

Rolls-Royce North America

“It has been a pleasure working with you and your companies including @LawofAmbition and @MilanCandles throughout the years.”

Read full recommendation from Elizabeth Williams

“It has been a pleasure working with you and your companies including @LawofAmbition and @MilanCandles throughout the years. We greatly appreciate your attention to details as professional approach to all of your projects. I would likely recommend your brands throughout the industry from automotive and beyond.”

Andy Frisella

Andy Frisella

Founder, 1st Phorm

“A stand up man who always speaks from experience and backs up his ambition with his work ethic.”

Read full recommendation from Andy Frisella

“Luis is a genuine guy who's never given up and always pushed for the best results. A stand up man who always speaks from experience and backs up his ambition with his work ethic.”

April Donelson

April Donelson

Haute Living

“Thank you so much to you and your team, for going absolutely above in any way.”

Read full recommendation from April Donelson

“I have no words for what a special person, and beautiful human being you are. Thank you so much to you and your team, for going absolutely above in any way. And for every single one of you. Thank you.”

Tom Bilyeu

Tom Bilyeu

Founder, Impact Theory

“His hustle commands respect.”

Read full recommendation from Tom Bilyeu

“Luis Garcia is one the most die-hard motherf*ckers I've ever met. His hustle commands respect.”

Selected past work

Built through real work.

Across Luis’s companies and client work.

Selected brands and organizations from Luis Garcia’s company and client work, including Rolls-Royce, NBCUniversal, Hublot, VaynerMedia, Chet Holmes International, Impact Theory and Agexa View all brand logos at full size

Start applying the frameworks in your business.

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Apply the work to your business

Discuss with Team Law of Ambition.

Want help applying this to your business? Inquire about consulting or future group teaching. Start your DM with ACADEMY.