Get the free guides
For founders & business owners · 2 free PDFs
Get Luis Garcia’s 4T Pyramid Workbook to organize your growth priorities, and The Espionage Method to structure your DMs and sales calls.
82 pages of frameworks, prompts, and practice drills. Yours to download after signup.
Get both free guidesFree PDFs · No call or payment required
Luis GarciaFounder, Law of Ambition · Milan Candles · Red Wolf
One signup. Both original guides. Start with the one your business needs today.
What’s inside
When priorities feel scattered, start with 4T. When sales conversations stall, start with Espionage. You’ll receive both.
Understand the person before you make the offer. Explore Profile, Need, Narrative, and Tactic, then use the five phases to guide your next question and next step.
Connect Strategy, Marketing, Funnel, and Sales. Turn a broad goal into clearer priorities, a mapped customer journey, and measures of progress.
Agexa Intelligence · Consulting case study
$300K+
cash collected in 10 weeks
Nick FisherCEO, Agexa Intelligence
Luis worked with Agexa Intelligence to sharpen the offer, rethink pricing, and build a more structured sales process around its existing audience.
Reported results from a paid consulting engagement. The free guides introduce the frameworks; applying them to your business is the next step.
Read the consulting case studyStart with one useful move
Start with 4T if your priorities feel disconnected. Start with Espionage if you want more structure in your sales conversations.
Map the next step in your customer journey, or rewrite one discovery question before your next conversation.
Notice what becomes clearer, where you still have questions, and what your business needs next.
From Luis’s work with brands and business owners
“A stand up man who always speaks from experience and backs up his ambition with his work ethic.”
“I'm absolutely amazed by what Luis does. He practices what he preaches.”
“Luis was very helpful in accelerating audience growth on behalf of our clients.”
“It has been a pleasure working with you and your companies including @LawofAmbition and @MilanCandles throughout the years.”
Excerpts from testimonials on the Law of Ambition consulting page. Roles as credited there.
The two original PDFs: The Espionage Method and the 4T Pyramid Workbook. You can download both after signup and work through them at your own pace. Additional resources and training mentioned inside the guides are separate.
No. Both guides are free, and you do not need to book a call. Future 1:1 or group teaching would be a separate paid offer.
These guides are for founders and business owners who want clearer priorities across strategy, marketing, their funnel, and sales. Bring a real business goal or sales conversation to work on as you read.
Choose 4T for strategy, marketing, your funnel, and sales planning. Choose Espionage for discovery, sales conversations, and understanding the person behind the decision.
Red Wolf and Law of Ambition are both founded by Luis Garcia. You’ll receive the original Red Wolf edition of The Espionage Method and the original Law of Ambition 4T workbook.
Your next step is free
Get both guides and start with the part of your business that needs attention.
Get both free guides
My 3-2-1 plan helps you:
🐺 Gain clarity and reverse-engineer the steps you need to take to accomplish your goals
🐺 Strategically plan, execute, and review every 90 days so you can stay on track
🐺 Save time, money and energy by keeping you focused
