Learn to hear the needs, concerns and decision process behind what people say. Use psychology and human behavior to create relevant content, build trust with your community and lead better sales conversations.
2 video lessons · About 8 minutes · Your own training workbook
Frameworks byLuis Garcia
Source book / 0263 pages
The psychology behind trust and buying decisions
ProfileNeedNarrativeTactic
A separate training with its own videos and workbook. Follow the videos in Espionage Method Training, apply each lesson in its workbook and track your progress here. You can take this training independently.
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The work behind the result
Understand what makes people choose.
What you will build
Your audience and conversation brief
Three research questions, an assumption to test and a stronger next question for a sales conversation.
Your message misses what people care about.
Ask better questions and use the language your audience actually uses.
You guess why someone hesitates.
Separate assumptions from evidence and uncover the unanswered question.
Interested conversations stall before a decision.
Connect your offer to a real need and agree on a useful next step.
The Espionage lenses work together. They are not required steps or proof of someone’s private thoughts. Confirm your interpretation.Optional introduction to the Espionage Method · 2 minutes
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