The original book
4T Pyramid · 20 pages
Download the book (PDF)Business strategy and execution
Build the path from attention to sales.
Connect your brand culture, content, offer and sales process. Apply psychology and human behavior to build trust, create a sense of belonging and give your community a clear next step.
4 video lessons · About 17 minutes · Your own training workbook

A separate training with its own videos and workbook.
Follow the videos in 4T Pyramid Training, apply each lesson in its workbook and track your progress here. You can take this training independently.
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The work behind the result
What you will build
Your community and conversion planOne content idea, one offer path and one focused action for the week.
Your training videos
Identify one bottleneck with evidence and choose a focused improvement.
You will create A constraint note with one focused action and a review date.
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Answer a recurring audience question and invite a useful discussion.
You will create One useful post with an example and a discussion prompt.
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Map a useful path from content to a free resource and a relevant paid offer.
You will create A connected path from one content topic to a relevant paid offer.
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Choose one action, owner, due date, and measure, then review the result in seven days.
You will create A seven day plan with an owner, deadline, measure, and review.
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The 4T framework
Your training resources
4T Pyramid · 20 pages
Download the book (PDF)Use this editable workbook with the videos in this training. Download it, complete the exercises and save your work.
Download training workbook (PDF)Explore another training
Use Profile, Need, Narrative and Tactic to ask better questions, understand what matters and lead a clear sales conversation.
View this separate training ↗Your next chapter
Both inquiries open @nosympathyforthelazy on Instagram. Send Luis a DM with your interest and what you want help with.
My 3-2-1 plan helps you:
🐺 Gain clarity and reverse-engineer the steps you need to take to accomplish your goals
🐺 Strategically plan, execute, and review every 90 days so you can stay on track
🐺 Save time, money and energy by keeping you focused