THE ACADEMY / ORIGINAL TEACHING BY LUIS GARCIA

BUILD THE PLAN.
UNDERSTAND
THE PEOPLE.

For founders and brand owners who want a clearer connection between their audience, their offer and the sale.

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TWO FRAMEWORKS / CHOOSE YOUR START

WHAT NEEDS
TO MOVE?

Both trainings are included.
Start with one. Put it into practice.

Law of Ambition 4T Pyramid Workbook — PME edition cover01 / 4T PYRAMID

WHEN CONTENT IS NOT LEADING TO SALES

4T PYRAMID

Connect your content, your offer and your sales process. Find the point that needs attention and give your next move a plan.

StrategyMarketingFunnelSales

4 guided lessons · Your own workbook

The Espionage Method workbook02 / THE ESPIONAGE METHOD

WHEN INTEREST STALLS BEFORE THE SALE

THE ESPIONAGE
METHOD

Understand what people are trying to achieve, what holds them back and what they need to hear. Bring better questions into your sales conversations.

2 guided lessons · Your own workbook

PREVIEW THE TEACHING / 4T PYRAMID

WATCH THE IDEA.
THEN USE IT.

Value propositions and brand psychology
Original workshop excerpt · 2:14

A preview of how Luis connects psychology, community and buying.

Read the captions

FROM THE WORKBOOK / MAKE IT SPECIFIC

FIND YOUR
CONSTRAINT.

Before adding another tactic, look at what is holding the next result back.

Preview the exercise workbook
  1. 01What result matters now?
  2. 02What evidence do you have?
  3. 03Where is progress getting stuck?
  4. 04What will you improve or investigate?
  5. 05When will you review it?

BEFORE YOU BEGIN

A FEW ANSWERS.

Is the Academy free?

Yes. Both 4T Pyramid and The Espionage Method are available through free Academy access. No payment is required.

Which training should I start with?

Start with 4T Pyramid when you want to connect content, offer and sales. Choose The Espionage Method when you want to understand buying motivations and ask better questions.

What is included?

4T Pyramid includes four guided lessons and its workbook. The Espionage Method includes two guided lessons and its workbook.

How do I return to my training?

Open the Academy here to return to the existing learning experience.

YOUR NEXT STEP / FREE ACCESS

BEGIN WITH
ONE GOOD MOVE.

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YOUR NEXT STEP / FREE ACCESS

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