Use buyer data to improve your conversion | 4T Pyramid Training
FREE ACADEMYPractical lesson 7 of 8 · 4T Pyramid
Original training with Luis Garcia
Use buyer data to improve your conversion
Luis explains how actual buyer data can challenge an assumed audience and inform the next version of the content, targeting and funnel.
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Luis Garcia · 1:48 · English captions
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Compare the assumed audience with the customers who actually buy.
Look for mismatches between the message, channel and buyer.
Use the evidence to refine the funnel and focus your effort.
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