Understand why the outcome matters | Espionage Method Training
FREE ACADEMYPractical lesson 2 of 17 · The Espionage Method
Original training with Luis Garcia
Understand why the outcome matters
Luis walks through the five need levels used in his framework and gives examples of the language people use when they want stability, belonging, recognition or a more meaningful outcome.
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Luis Garcia · 3:37 · English captions
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Separate the decision profile from the reason for the purchase.
Listen for what the person wants the outcome to change.
Connect the explanation to the need expressed in the conversation.
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